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Piggybacking Video Content: How Video Experts are Using One Video to Lead Another

Building a video campaign can become expensive, but there are techniques to save. A video production effort should only surface as a very thorough review of everything that goes into its making. A professional team can help set this standard and this tone.

A big technique in video creation is piggybacking. It can turn up in a few ways, but it helps to create a chain of discussion with a video schedule. How is piggybacking shaping business video content?

The Tag for the Future

A basic form of piggybacking is the addition of a future question in a present video. It’s a common and basic technique. In the first video, the content has a specific theme or pointed message. It is not trying to accomplish everything, which is exactly why the video works. At the end of the video is a tag or a note after the conclusion. It asks the question of what viewers want to see next. It is a tag or a teaser for another piece of content that is expected to release soon.

When that video does eventually release, it addresses the issue from the previous video. It can exist as a series of videos within the web design homepage. It could be a question to ponder. It could be a request for topic suggestions. It could even be a brief clip for the next video. It is a tease, and the next video piggybacks off of it.

Turning it Back

Another element here is to tie it back to the original video. At the end of video #2, the host can say “please check out our last video.” This brings the viewer back if they messed it. It helps keep them up with the narrative of the brand.

This technique of piggybacking makes sure that video content flows. Video #1 teases video #2. Video #2 both teases video #3 and remarks on video #1. The chain is complete, and it continues to add dimension to the video content from the company. The system creates transparency by giving viewers an opportunity to follow the story, ask questions, and interact with the video content.

What the above does is it creates a chain of videos that can jump from a TV commercial to an online video without missing a beat. The content carries from one to the next, making for a great series. It could manifest as a YouTube video playlist- a long movie.

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